Alas I was incorrect, and it would appear to have been named Epic Poker League. I'm not sure who was in charge of the naming, but I really think they have got this one wrong.
As far as branding goes, the word is overused these days, especially by the type of people this league is really there to attract. The logo is also a little puzzling:
What were they thinking? If they wanted to be taken more seriously they should have gone with something more official sounding, like 'The Federated Poker League' or similar. The logo looks childish and tacky, and not official at all.
Consider the following:
World Series of Poker Champion
European Poker Tour Champion
Epic Poker League Champion
Which one would you rather be, in order? I thought part of the idea of this league was for the best players, defined by a selection criteria, would play against eachother to determine the true greats of the game. The notion is somewhat questionable of course, but the name now sounds like some small online poker site is running it's own WCOOP-style mini series.
My interest in this organisation is rapidly declining - the idea was that you had to meet the selection criteria in order to play, that was it. Now it seems like you can qualify though a series of mega satellites to earn your place in the $20,000 buy-in tournaments.
The logo is off-brand for this type of event and takes away from the prestige and premium feeling they could have represented with a classier logo and a more official sounding name.